David Hagenbuch

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  • Home
  • About
  • Books
  • Mindful Marketing
  • Contact

About David​

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Marketing Career
  • Professor of Marketing, Messiah University, 2000-present
  • Marketing Consultant, for-profit and nonprofit organizations, 2003-present
  • Partner, John-David Advertising, 1994-2000
  • Corporate Sales Analyst, Crawford Broadcasting, 1991-1994
​Education
  • D.B.A. with Marketing Concentration from Anderson University
  • M.B.A. with Marketing Concentration from Temple University
  • B.S. in Marketing from Messiah University
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Writing
  • Author of the books:                                              Mindful Marketing: Business Ethics that Stick  and Honorable Influence: A Christians' Guide to  Faithful Marketing​​   ___________________________________________________________________
  • Articles published in Marketing News, Entrepreneur.com, Business Insider,  Quartz, CommPro.biz, Forbes.com         _____________________________________________
  • Papers published in the Journal of Marketing Education, Services Marketing Quarterly, Christian Business Academy Review, Business & Society Review, Marketing Education Review   _____________________________________________
  • Quoted in The Boston Globe,  U.S. News & World Report, The Christian Science Monitor, WalletHub, The New York Times    _____________________________________________
  • Author of 320+ Mindful Marketing articles:
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See how David might consult with
​or speak to your organization
Speaking
  • Frequent speaker on topics involving marketing and ethics
  • Interviewed on NPR Morning Edition
  • Guest on WITF Radio Smart Talk
  • Interviewed on FOX43 TV
  • Keynotes, workshops, seminars, panels
Consulting
  • Advisor to large and small companies
  • Guide for nonprofits and government organizations
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Mindful Marketing
  • Founder of www.MindfulMarketing.org, for encouraging ethical marketing

  • Creator of the Mindful Matrix, used to evaluate marketing strategies and tactics
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  • Writer of weekly Mindful Matters blog, examining current ethical issues in marketing
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Special Recognition
  • Best Paper Award for "How Mere Exposure to Ethical Issues Increases Marketers' Moral Dissonance," American Marketing Association 2025 Summer Academic Conference
  • Best Paper Award for "Should Advertising Shock," Christian Business Faculty Association Conference, 2014
  • Christian Business Faculty Association Teaching Award, 2013
  • Top Ten Best Practice Program for “Service-Learning in Global Marketing,” U.S. Summit & Initiative for Global Citizen Diplomacy, 2010
  • Harry R. Hitchcock Chair of Business & Management, 2007-2009, 2018-2020

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Contact David about Consulting or Speaking
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