Marketing Career

• Professor of Marketing, Messiah University, 2000-present
• Marketing Consultant, for-profit and nonprofit organizations, 2003-present
• Partner, John-David Advertising, 1994-2000
• Corporate Sales Analyst, Crawford Broadcasting, 1991-1994

​Education

• D.B.A. with Marketing Concentration from Anderson University
• M.B.A. with Marketing Concentration from Temple University
• B.S. in Marketing from Messiah University

Writing

• Author of the books:                                              Mindful Marketing: Business Ethics that Stick  and Honorable Influence: A Christians' Guide to  Faithful Marketing​​   ___________________________________________________________________
• Articles published in Marketing News, Entrepreneur.com, Business Insider,  Quartz, CommPro.biz, Forbes.com         _____________________________________________
• Papers published in the Journal of Marketing Education, Services Marketing Quarterly, Christian Business Academy Review, Business & Society Review, Marketing Education Review   _____________________________________________
• Quoted in The Boston Globe,  U.S. News & World Report, The Christian Science Monitor, WalletHub, The New York Times    _____________________________________________
• Author of 320+ Mindful Marketing articles:

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Speaking

• Frequent speaker on topics involving marketing and ethics
• Interviewed on NPR Morning Edition
• Guest on WITF Radio Smart Talk
• Interviewed on FOX43 TV
• Keynotes, workshops, seminars, panels

Consulting

• Advisor to large and small companies
• Guide for nonprofits and government organizations

Mindful Marketing

• Founder of www.MindfulMarketing.org, for encouraging ethical marketing

• Creator of the Mindful Matrix, used to evaluate marketing strategies and tactics

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• Writer of weekly Mindful Matters blog, examining current ethical issues in marketing

Special Recognition

• Best Paper Award for "How Mere Exposure to Ethical Issues Increases Marketers' Moral Dissonance," American Marketing Association 2025 Summer Academic Conference
  
• Best Paper Award for "Should Advertising Shock," Christian Business Faculty Association Conference, 2014
• Christian Business Faculty Association Teaching Award, 2013
• Top Ten Best Practice Program for “Service-Learning in Global Marketing,” U.S. Summit & Initiative for Global Citizen Diplomacy, 2010
• Harry R. Hitchcock Chair of Business & Management, 2007-2009, 2018-2020

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