Dr. David Hagenbuch is a professor of marketing at Messiah University, the author of "Mindful Marketing: Business Ethics that Stick" and "Honorable Influence: A Christian’s Guide to Faithful Marketing." He also is the creator of MindfulMarketing.org, a unique model for promoting ethical marketing. Before higher education, he worked as a corporate sales analyst for a national broadcasting company and as a partner in a specialty advertising firm.
His writing has been published in Forbes, Entrepreneur, CommPro, Marketing News, and Business Insider. For more than ten years, he has written a regular marketing ethics blog that now stands at over 320 articles. He has been interviewed by The Boston Globe, U.S. News & World Report, Fast Company, National Public Radio, and The New York Times.
Dr. Hagenbuch has published research studies and other papers in a variety of academic journals, including the Journal of Marketing Education, Services Marketing Quarterly, Christian Scholars Review, Health Marketing Quarterly, and Marketing Education Review. He is a frequent speaker at conferences and on webinars, often on topics involving marketing ethics.
His paper "How Mere Exposure to Ethical Issues Increases Marketers’ Moral Dissonance" was selected as the Best in Track Paper for the Ethics, Privacy and Cross-Industry Data Collaborations track at the 2025 AMA Summer Academic Conference.
He was the second-ever recipient of the Christian Business Faculty Association’s national teaching award. He regularly leads his classes in experiential learning projects that serve the marketing needs of nonprofit organizations and others, with past clients numbering many dozens.
The Business Task Force of the U.S. Summit & Initiative for Global Citizen Diplomacy chose his “Service-Learning in Global Marketing” as a Top Ten Best Practice Program. Over five years, students in his Marketing Management & Strategy class participated in the regional marketing plan competition held by the Pittsburgh Chapter of the American Marketing Association (AMA) and won first place three times.
During his tenure at Messiah University, he also has served in a variety of leadership roles, including board member for the Business Alumni Association, founder of and advisor to the Marketing Club and AMA collegiate chapter, co-chair of the Department of Business, chair of the Community of Educators, and chair of the Ranked Faculty.
Dr. Hagenbuch holds a BS from Messiah University, an MBA from Temple University, and a DBA from Anderson University, all with marketing concentrations. He serves on the board of the Central Pennsylvania Chapter of AMA and as co-chair of the chapter’s Collegiate Committee.
He enjoys spending time with his family, traveling, and helping marketing professionals at all career stages realize their personal and organizational goals.
More information about Dr. Hagenbuch can be found at www.DavidHagenbuch.com
His writing has been published in Forbes, Entrepreneur, CommPro, Marketing News, and Business Insider. For more than ten years, he has written a regular marketing ethics blog that now stands at over 320 articles. He has been interviewed by The Boston Globe, U.S. News & World Report, Fast Company, National Public Radio, and The New York Times.
Dr. Hagenbuch has published research studies and other papers in a variety of academic journals, including the Journal of Marketing Education, Services Marketing Quarterly, Christian Scholars Review, Health Marketing Quarterly, and Marketing Education Review. He is a frequent speaker at conferences and on webinars, often on topics involving marketing ethics.
His paper "How Mere Exposure to Ethical Issues Increases Marketers’ Moral Dissonance" was selected as the Best in Track Paper for the Ethics, Privacy and Cross-Industry Data Collaborations track at the 2025 AMA Summer Academic Conference.
He was the second-ever recipient of the Christian Business Faculty Association’s national teaching award. He regularly leads his classes in experiential learning projects that serve the marketing needs of nonprofit organizations and others, with past clients numbering many dozens.
The Business Task Force of the U.S. Summit & Initiative for Global Citizen Diplomacy chose his “Service-Learning in Global Marketing” as a Top Ten Best Practice Program. Over five years, students in his Marketing Management & Strategy class participated in the regional marketing plan competition held by the Pittsburgh Chapter of the American Marketing Association (AMA) and won first place three times.
During his tenure at Messiah University, he also has served in a variety of leadership roles, including board member for the Business Alumni Association, founder of and advisor to the Marketing Club and AMA collegiate chapter, co-chair of the Department of Business, chair of the Community of Educators, and chair of the Ranked Faculty.
Dr. Hagenbuch holds a BS from Messiah University, an MBA from Temple University, and a DBA from Anderson University, all with marketing concentrations. He serves on the board of the Central Pennsylvania Chapter of AMA and as co-chair of the chapter’s Collegiate Committee.
He enjoys spending time with his family, traveling, and helping marketing professionals at all career stages realize their personal and organizational goals.
More information about Dr. Hagenbuch can be found at www.DavidHagenbuch.com
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