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Why do businesspeople remember debits, credits, and income statements but often forget moral principles? Not enough has been done enough to make business ethics compelling and memorable. Business education hasn't made ethics stick.
Mindful Marketing makes ethics sticky by using tools that businesspeople have employed effectively for decades, namely a 2 x 2 decision matrix and creative branding. To learn more about this
innovative new book visit: |
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Honorable Influence
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Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good.
Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many—using marketing to show love to God and others. To learn more about this
unique book visit: |
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"An incredibly relevant and impactful conceptual framework for today’s marketing students and practitioners."
- Tonya Neff Klause, Communications Director, Microsoft Corporation