David Hagenbuch

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David's Journal Articles

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​Mindful Marketing: A strategy-based, branded approach for encouraging ethical marketing

Do dissonant ad visuals cause consumers to discount prescription drug side effects?


Should advertising shock?

Beyond association: How employees want to participate in their firms’ corporate social performance
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Is there overrepresentation of students of color in Christian higher education advertising and do students care?

Understanding Student Attitudes toward Majoring in Human Development and Family Science
 
Marketing as a Christian vocation: Called to Reconciliation

 
Understanding satisfied and affectively committed clients' lack of referral intent

Service learning inputs and outcomes in a personal selling course

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