David Hagenbuch

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  • About
  • Book
  • Mindful Marketing
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Bullet Point Bio​

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Education
  • D.B.A. with Marketing Concentration from Anderson University
  • M.B.A. with Marketing Concentration from Temple University
  • B.S. in Marketing from Messiah College
Marketing Career
  • Professor of Marketing, Messiah College, 2000-present
  • Marketing Consultant, for-profit and nonprofit organizations, 2003-present
  • Partner, John-David Advertising, 1994-2000
  • Corporate Sales Analyst, Crawford Broadcasting, 1991-1994

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Writing
  • Author of Honorable Influence: A Christians' Guide to Faithful Marketing
  • Articles published in Marketing News, CommPro.biz, the Conversation, Quartz, Entrepreneur.com, Forbes.com
  • Papers published in the Journal of Marketing Education, Services Marketing Quarterly, Christian Scholars Review, Christian Business Academy Review, Business & Society Review


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Speaking
  • Creator of a unique model for encouraging marketing ethics
  • Founder of www.MindfulMarketing.org
  • Writer of weekly blog "Mindful Matters"
  • Featured in various news media 
Consulting
  • Professor of Marketing, Messiah College, 2000-present
  • Partner, John-David Advertising, 1994-2000
  • Corporate Sales Analyst, Crawford Broadcasting, 1991-1994

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Mindful Marketing
  • Founder of www.MindfulMarketing.org, aimed at encouraging ethical marketing
  • Creator of the Mindful Matrix, used to evaluated marketing strategies and tactics
  • Writer weekly Mindful Matters, blog which examines current ethical issues in marketing


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